
"It's my mission to help as many growing businesses to succeed as i can"

about Me
My name is Destiny Kirk, and I’m the founder of Yellow Hat. From a young age, I’ve nurtured a dream of creating something impactful, and my passion for helping small businesses reach their full potential became the driving force behind that dream. Earning my degree in Advertising Design gave me the foundation I needed, but my heart was set on using those skills in a way that truly helped others.
I spent the early part of my career building my expertise in various firms, gaining valuable insights and experience. Yet, I always knew I wanted to create something of my own—something that would directly support entrepreneurs and small business owners. So, in August 2020, amidst the challenges of a global pandemic, I took a leap of faith and launched Yellow Hat.
The name “Yellow Hat” has a special meaning to me. There was a pivotal moment when, feeling a need for encouragement, I spotted a yellow hat in a shop window. Although my budget was tight, I decided to buy it, and wearing it gave me a new sense of confidence and assurance. That feeling is what I want Yellow Hat to bring to every business owner we work with—a sense of support, optimism, and the courage to pursue their dreams. My goal is to stand beside fellow entrepreneurs, offering them the confidence and guidance they need as they grow their businesses.

Matching Your Needs With my Services
Curious to learn more about Yellow Hat and how I can support you? At Yellow Hat, I’m deeply passionate about helping businesses grow with intention and confidence. I offer a range of tailored services designed to help you reach your goals, including social media management, social media strategy, profile optimisation, and content creation. I also provide creative business coaching and engaging workshop facilitation—always with a hands-on, supportive approach and your success at the heart of everything I do.

Services
My services are thoughtfully designed to support solopreneurs and small to mid-sized businesses in connecting with their ideal audience, building genuine online communities, and confidently promoting and selling their products and services. I offer a range of tailored services to help your business grow without the overwhelm. When you’re running a business, it’s easy to feel like you need to do everything yourself—but you don’t. Focus on what you do best, and let me handle the social media side with strategy, creativity, and a whole lot of heart.





